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In making the choice if a Certified Public Account (CPA) or a marketing consultant should plan your finances it is important to have a good idea of functions each identity can perform concerning your financial planning.

A CPA performs audits of financial statements, which is a review of a company's financial statements and then provides an opinion on whether or not the statements are pertinent, precise, inclusive, and presented fairly. It is an assurance to a company that their financial affairs are in order and were things stand in their business. A company may choose to get an audit of the financial statements if they are considering making an expensive venture or purchase, if they have concerns that money is being mishandled, tax purposes, and various other reasons.

Can a marketing consultant provide the same services a CPA can? In various aspects of a company's financial affair, a they can provide some of the same service as a certified public account and some services that can benefit your company's finances that a CPA cannot deliver.

A marketing consultant has expertise in strategic, creative, and analytical marketing skills in a extensive range of financial management needs such as financial marketing and management, positioning and branding, communications, advertising, and promotional programs. The consultant will focus on the clients' resources in ways that will produce the greatest returns which means analyzing the financial aspects of the company and using that information to see where improvements should be made; or where new strategies need to be put into play. Your CPA will normally tell you not to spend money, or spend less as purely a numbers decision; while the consultant may suggest moving money from one type of spending to another, not necessarily increasing or decreasing the total amounts. This can often put your money where it will do the most good for your business.

Consultants as a rule provide their client the necessary structure, discipline, and resources needed to make informed opinions on a full range of financial and marketing issues and implement effective programs if needed to ensure the maximum returns.

They will do a full needs assessment of your company that will include the company's organization structure, its human resources, mission, goals, objectives, competition, feed back from various sources, performance records, staffing and employee turnover, reward programs, training and development, marketing strategy, revenue, sales figures, profit, and the company's repute. From this assessment, a marketing consultant can help you achieve goals where your company may be lacking. This is quiet a bit more then what a CPA's training encompasses or they may even desires to address.

However, this does not mean that an outside opinion or service from a CPA is never needed. A marketing consultant does oversee to your day-to-day accounting needs, they can however consult with you on things that could be changed to better optimize your financial management.

A marketing consultant cannot fully replace your CPA, however they can give you suggestion in the best practices of how to utilize your finances in the financial marketplace by identifying shortcomings, suggest areas in need of improvement, and work with you in developing an action plan that will provide significant improvements in productivity and profit for your company.